The Unique Business Feature of EOS Lip Balm in an Over Saturated Beauty Industry

The history of shopping for a lip balm has for decades been an experience of picking cylindrical tubes in drug stores or supermarkets. The tubes were packaged in an almost formal way and marked with a listing of the ingredients, adding a clinical feel to the product. Exceptional brands added a flavor of either cherry or mint or entice their customers.

The revolutionary EOS (Evolution of Smooth) lip balm competed alongside these original balms in stores such as Walmart, Walgreen and Amazon. Beauty bloggers raved about the balm and celebrity icons such as Miley Cyrus, and Kim Kardashian flashed the tube out of their bags on the streets.

The founders of the successful $250 company revealed their progress to success in an interview by Fast Company. EOS lip balm occupies the second position after Burt’s Bees in the lip balm industry, as indicated in a study by Kline research and consultancy firm. It has climbed the ladder to beat older companies such as Chapstick and Blistex. EOS lip balm’s unique brand of selling nature and organically inspired products will increase to $2 billion by 2020 from its current sale of $1million units weekly.

Mehra, a former employee of various consumer packaging companies, and, Jonathan Teller and Craig Dubistky, former employees of startup incubators, found EOS in partnership.

The driving idea for starting the company was to innovate a product different from the original balms that targeted to reduce packaging costs.

The new balm incorporated all five senses of the customers, organic ingredients and an affordable price to attract customers of its predecessors. After several failed attempts to get the products on shelves of leading stores,, they finally got an opportunity to sell, hence giving them a platform to meet the increasing demands of customers by building a manufacturing facility.

After seven years, the start-up business has expanded its market area by advertising their product on social media, through beauty editors and endorsing key celebrity figures. Mehra commented that discipline and a consistent entrepreneurial spirit were a major contributor to their success.


Dez Perez Helps Tidal In Competitive Streaming World

The way that people are accessing their music library has changed over the years. Today millions of people are choosing one of several streaming options in the market. On of those options that has earned huge success and praise is Tidal. Desiree Perez, ROC Nation executive has worked direct to build Tidal into one of the major competitors in the streaming industry.

Over time, Dez Perez has proven she is more than qualified for her current important position. Dez Perez had a hand in major negotiations for the company including Beyoncé Formation stadium tour and Rihanna’s Samsung deal. Perez’s responsibilities include operation of the company, sections management, labeling operations as even publishing. Perhaps her most important role however is the operation and daily influence on Tidal.

Tidal was a company that many people thought Jay-Z simply would not be able to pull off. Dez Perez simply is the reason that he did. Perez has a great business sense that has been influential to the company. She has had a unique ability to keep people interested in what Tidal is doing next. She is not afraid to think about the future in streaming and what customers might want. Her work with projects from Artists like Kanye West and Beyonce prove this. Perez’s spontaneous nature has helped to keep Tidal ahead of its competitors. Refer to

Though building Tidal has been a challenge, Perez has persevered through the tough times. She has helped Jay-Z to see that artists that were connected with Tidal should go on big tours. This generates more interest from fans and keeps them drawn to the music. Tidal has a lot of success with releasing singles or even deluxe albums unavailable on other streaming services. Under Perez’s guidance Tidal has also earned a reputation as providing more money to artists than other services. Trying to stream music from Prince? You will only find it on Tidal, a service he felt was much more fair than other services.  Go to for more updates.

Dez Perez is helping Tidal to become among the best in the streaming world. Her influence and direction make it clear, that Tidal would not be where it is today without her contributions.

Duda Melzer Provides Leadership to Major Multi-Media Giant:

Duda Melzer is the prominent CEO of the Brazilian multi-media giant: Grupo RBS. The company is a very progressive organization and requires leadership that is comparatively: second-to-none. Grupo RBS is part of the familial lineage of Duda Melzer. Duda Melzer is a nickname for Eduardo. Duda Melzer’s peers and valued clients call him by his non-traditional name.

Grupo RBS, which Duda Melzer provides leadership, is quite an extra-ordinary company. It is a multi-media conglomerate. It owns television stations, radio stations, newspaper publications, news portals, and various multi-media units.

The large company employs over six-thousand professional journalists. The statistic makes Grupo RBS the second largest employer with respect to journalistic talent, in the Brazilian multi-media market.

Duda attained his academic training at the Harvard Business School. It was at Harvard Business School that he earned a Bachelor’s Degree and MBA in Business Administration. He, as well, held some executive and consultancy posts, in the United States, prior to returning to Brazil.

Eduardo successfully moved up through the ranks of leadership at Grupo RBS. He is a welcome leader, as it pertains to the giant conglomerate. His academic background, and his increasing progression, as it pertains to his leadership roles, make Eduardo a superb President and CEO.

The journalistic talent at Grupo RBS also, have in Eduardo, a leader who possesses the same degree of talent; as well as possessing a great deal of business acuity. He, has been applauded, with regard to his talent, by way of commendation by many highly-refined organizations, within the multi-media industry. When it is a leader who “steps up to the plate:” Eduardo Melzer is that CEO.


An In-Depth Review Of Rick Shinto’s Contribution To Building InnovaCare Health

Developing a company in the healthcare industry to rank among the best is not one of the easiest tasks to accomplish. Many of the professionals who have tried to accomplish this role and succeeded are people whose experience running businesses spans over one decade. There are many challenges that one has to work around that make it difficult for companies to progress, especially if the company is not established enough. Rick Shinto is one of the individuals whose support for the healthcare industry led to the development of a new system that caters for the needs of all users.

Working with InnovaCare Health as their CEO allowed him to apply his ideas to help the struggling company to get back to its course. For many years, Rick Shinto has been working on offering solutions to the healthcare industry and his research led to the development of new structures that have today enabled the government to put in place better measures to control the healthcare industry. Today, InnovaCare Health ranks as one of the most preferred providers of managed healthcare services across Puerto Rico and their support have also attracted people who want to enjoy high quality managed healthcare services.

Rick Shinto

As the CEO and President of InnovaCare Health, Rick Shinto has managed to offer great ideas that helped the company to grow from a low level to a position where it would rank among the best in the country. His experience working with other agencies and companies in the healthcare industry was one of the motivators that allowed him to proceed seamlessly in the course of dealing with the many challenges the company was facing when he took over in 2012.

He helped rebuild the service delivery system by including a new way of serving clients and managing products offered. Before he was appointed to head InnovaCare Health, Rick Shinto was the President and CEO of Aveta Inc., between 2008 and 2012. He also worked with MedPartners and NAMM California in his career of more than 30 years.

Penelope Kokkinides

The administrative office of InnovaCare Health is taken care of by Penelope Kokkinides, who also joined the company in 2012. She previously worked alongside Rick Shinto at Aveta as his deputy. At InnovaCare Health, she brought new ideas that saw the company re-design the service delivery system to include new and better ways of serving clients across different levels.

InnovaCare Health Systems: Bringing you a Secure Future with Dr. Ricky Shinto


InnovaCare Health is a managed healthcare service provider in North America. It operates from two main ways of care including Provider Networks and Medicare Advantage/ Medicaid Programs. InnovaCare gives access to excellent healthcare by creating sustainable, cost-effective programs fully integrated with modern technology. As a government provider of approved health plans and medical services, they create sustainable health care programs for the American people.

The health provider runs two primary Medicare Advantage programs in Puerto Rico with over 200,000 registered members and served by over 7,500 network providers. Patients are a top priority; InnovaCare acknowledges the diverse healthcare setting and therefore strive to harmonize quality and modern healthcare to all their patients.

Among the Pioneer leaders of InnovaCare are Dr. Richard Shinto and Penelope Kokkinides.

Dr. Ricky Shinto

Dr. Shinto is the President and CEO of InnovaCare since 2008. He previously served as a member of the management team and later as President and CEO of Aveta Inc. He currently serves as CEO of InnovaCare in Puerto Rico.

Dr. Rick Shinto has over 20 years of clinical healthcare operations experience in managed care. Before being chief executive officer of Aveta Inc., he served as CMO of NAMM California and Medical Pathways Management Company before NAMM. Ricky has also worked as the Corporate Vice President of Medical Management for Med Partners and CMO for Cal Optima Health Plan in California.

Dr. Shinto has a Bachelor of Science degree from the University of California in Irvine, a medical degree from the University of New York -Stony Brook and an M.B.A. from Redlands University.

Penelope Kokkinides

Penelope Kokkinides is the current Chief Administrative Officer at InnovaCare. Previously, Penelope served as Chief Operating Officer at InnovaCare, Inc. and Aveta Inc. and as the Clinical Operations Vice President.

Kokkinides has 20 years of healthcare experience in government programs (Medicaid and Medicare) and the managed health care industry. She is an expert advisor in developing clinical plans and managing health care processes with interest in improving health operations and organizational systems.

Kokkinides has previously served as the COO and Executive Vice President of Centerlight Healthcare. She served as Chief Operating Officer at Touchstone Health and also acted as a Vice President for Care Management/ Disease Management at AmeriChoice; a subsidiary of UnitedHealth Group.

Kokkinides is an alumnus of the University of Binghamton where she studied classical languages and a Bachelor of Science degree. She also holds a Master’s degree in substance abuse, social work, and public health from the New York University and Columbia University. Learn more about Penelope at

Penelope’s interview on IdeaMensch Recap

Penelope’s most important things are productivity, great team-work, and the ever evolving technology that has immensely changed modern medicine and Medicare. Penelope loves to read and she highly recommends ‘Start with Why’ by Simone Sinek. She keenly follows STAT news and the data-driven perspective showcased by media gurus on CNN, Modern Healthcare, and Becker’s Politico to stay informed. Visit for more info.

Global Lender Equities First Holdings Sees a Growing Trend Among Borrowers Who Use Stock as Loan Collateral to Secure Working Capital

Equities First Holdings is one of the well-known alternative financial shareholder solution companies based in the United States. For the company, nothing thrills their business structure than success in the issuance of loans using stocks as collateral. For this reason, they have worked to have their businesses delighted by the use of assets as collateral. During a harsh economic crisis, there is always inevitable market fluctuation of the stocks you can use as collateral to secure the fast working capital. However, there is always market change in the using end. As a matter of fact, we are always delighted by the use of the stock-based loans as a way of securing fast working capital.

For the company, they are ever delighted to realize that the use of stocks to secure loans during a harsh economic crisis is always on the rise. During a severe economic crisis, many things do occur. One of them is the increment of the loan interest rates to amounts which have most people scared away from laying their applications. For this reason, we all work to have their capabilities increased to rates which have their best interests at heart. Credit-based loans, during times of harsh economic crisis, are associated with tightened lending capabilities. For this reason, few people get to apply for the loans in a manner which depicts real nature capability.

For borrowers who want to secure fast working capital and may not get the necessary qualification in the credit-based loans, they might consider Equities First Holdings as one of the most trusted companies in this line of services in the world. While there are many options out there for the individuals, banks have their lending capabilities cut down for borrowers seeking credit-based loans. As a matter of fact, the stock-based loans present a higher loan-to-value ratio than any other investment in the world. For this reason, the use of the stock-based loans is on the increase since Equities First Holdings has become one of the most trusted companies in this line of duty. According to Al Christy, there are many divergences between the margin loans and the credit-based loans.

Goettl: The Top Dogs of Cool

Founded by two brothers in 1939, Goettl is an air conditioning and heating company offering services in the Phoenix, Tucson, California and Las Vegas areas. Being in the business for as long as they have, Goettl ensures customers the highest quality in services. The reason this family run company has been in business for so many years is owing to their dedication and experience in the field of cooling and heating solutions.


Goettl is devoted to offering its customers with the best air conditioning and heating solutions. They provide heating and air conditioning to a wide range of customer properties, ranging from small homes to large office spaces. With the help of their expert team, Goettl strives to help its customers find the most efficient and budget friendly option to fit their needs perfectly. Goettl wants its customers to leave the work to the professionals to ensure their homes are perfect and comfortable, just the way their customers like it.


In addition to heating and air conditioning services, Goettl also offers its customers a wide range of services dealing with the replacement of air ducts, maintenance of the heating and cooling systems and an around the clock service in case their customers are in a tight fix.


Their aim is to make sure no customer goes to bed in an uncomfortable home environment. Goettl ensures its customers that their services are highly effective while maintaining indoor air quality and purity. In addition, all of their services are designed in a way to ensure that you don’t end up wasting electricity and end up with long power consumption bills. Furthermore, all products and generators they use are of an extremely high quality and are designed to help reduce one’s carbon footprint so that their customers can live a comfortable lifestyle while also caring for the environment.

Trade In Your Car For Gnarly Bikes and Backpacks


Looking for a superb high quality BMX bike brands for the next time you hit the dirt track or some jumps in the backyard? I am going to break down the best brands to go to for a gnarly, dependable, and capable bike.

The first place you should check for a bike is Wethepeople. Based out of cologne,Germany Wethepeople has made itself a reputation in the BMX world making highly sophisticated bikes. Fitbikeco. would most definitely be the next place you would want to look at for a great selection of BMX bikes.

Starting at $699.00 you get what you pay for at Fitbikeco. On a budget but still want to ride like a pro? go with an Odyssey BMX bike. The company offers a wide arrange of spare parts for anything that may go wrong.

Find an Odeyssey for as low as $229.95. Need to carry all your extra baggage while riding your new bike? I’m going to offer you a selection of the best backpack companies. JanSport is well known to have bags that are dependable and comfortable. They have been around since 1967 fine tuning their backpacks performance and appearance. It would be perfect for carrying an extra pump for your bike, water, or other supplies.

The 2nd brand I would recommend for BMX riders is The North Face Vault Backpack. It is found for as low as $54.95 and comes with a slick design to make you look sick when hitting those jumps! Keep on pedaling forward!

George Soros Disappointed With The Rise Of Undemocratic Administrations Around The World

On January 19th, 2017, George Soros expressed his opinion on the recently sworn in President of the United States, Donald Trump. George stated that Donald Trump is an imposter who is involved in conning deals and has a potential to be a dictatorial president. George Soros was speaking at the World Economic Forum hosted in Davos, Switzerland and stated that Trump is set to fail in his presidency. He explained that the president supports a government that does not foster an open society but one that operates through dictatorship or imitates a mafia state on Politico. George is a Holocaust survivor and an immigrant who escaped from Nazi ruling as a child.

George Soros believes that the laws governing the United States are strongly against dictatorship and will prevent the scenario from full manifestation. According to George, Trump has self-contradictory beliefs which are inherently affected by his advisors. George explained that Donald Trump did not expect to win the presidential election and had a focus to build his international brand, hence he currently has an uncertainty in how he should run the state. George Soros said on Snopes that Trump would play a vital role in helping China become an international leader since the nation cannot rise to the position on its own. In December 2016, George Soros stated the proposed cabinet members of the speculated Donald Trump presidency comprised of retired generals, extremists and undemocratic individuals who would not protect the democracy of the world. George Soros was an active supporter of Donald Trump who donated a total of more than 1 billion dollars to the course. According to a post on the Wall Street Journal, Soros’ funds increased by 5 percent during the campaign period in 2016.

In another post on Business Insider, George sorrows explained his current state of thoughts regarding the newly elected United States administration on Biography. He explained that his background greatly inspired him to adapt an anti-communism approach towards leadership and society. According to the article authored by George Soros, a lot of people felt cheated from their right to democracy. Since the fall of the Soviet Union, the United States has spearheaded the growth of wealth through globalization of financial trades and advocates’ involvement in financial markets. Soros firmly believes that although Donald Trump has toned down his perceptions against democracy, the United States will not be able to defend the rights of minorities and citizens around the world. Soros believes that the rise of communist around the world such as Putin will significantly affect the functionality of an open society. He stated that the European Union is under the possible rule of Vladimir Putin, whose concept of leadership strongly opposes the values of a free society. George Soros advised active EU supporters to fight the threatening future communism by dictatorial leaders.

Doug Levitt Explores The Struggles And The Humanity Of The Less Fortunate

There is a stigma towards people who have less. This stigma is based on some stereotypes that are actually far from true. To make things worse, these stereotypes are imposed almost exclusively on the lower class while people of all walks of life fit those stereotypes as well. Then they deny people their basic humanity because they have less. It is as if humanity is earned, and not an innate trait. Fortunately, the less fortunate have an advocate. His name is Doug Levitt. Doug Levitt not only talks to people who are less fortunate, but he also writes their stories and convert them into songs for his book “The Greyhound Diaries”.


Among the things he talks about in his book are not just the struggles, but the emotions they go through. This is often to show that these people have hearts. Often times, they are in less than fortunate situations at the hands of those who have less empathy. Then they are demonized by the public. Doug Levitt has made a commitment to show people that the less fortunate are not the bad ones. They are people who just want to live an honest life and support themselves. While they do maintain an honest type of life, they do find it harder than usual to support themselves because they are faced with more adversity and less support than others.


Doug Levitt has an understanding of the nature of life. People lead different lives and have different things happen to them no matter what they do. A lot of honest and hardworking people are dragged into a mess where the only way to get out of it is to travel. One of the common ways to travel is through Greyhound, and this is where Doug Levitt has met up with all of the people he has gotten stories from.