Adam Goldenberg And Don Ressler: The Moving Forces Behind JustFab And Fabletics


Businessmen and co-CEOs of TechStyle Group, Don Ressler and Adam Goldenberg, are the dynamic duo behind the successful companies Intelligent Beauty and JustFab. They met in 2001 after Intermix Media bought both Don Ressler’s company,, and Adam Goldenberg’s company, Gamers Alliance. While at Intermix Media Goldenberg and Ressler built Intermix’s marketing arm Alena Media into the company’s most consistent revenue stream which generated hundreds of millions of dollars for the company. When News Corp bought Intermix Media in 2005, Goldenberg and Ressler decided to leave the company and go into business together.


The first company this talented duo created was the e-commerce brand incubator Intelligent Beauty. The incubator started a number of very successful health and fitness companies. Two of their most successful were DERMSTORE and SENSA. In one year Intelligent Beauty generated about $500 million and the team of Ressler and Goldenberg were on their way. Their next big idea was to create a brand new personalized shopping experience that merged cutting-edge fashion and social interaction that’s fun, engaging and offered great products at an affordable price. That led Don Ressler to create the e-commerce subscription fashion brand JustFab in 2010 after an $85m investment, according to Pando.


Neither Adam Goldenberg nor Don Ressler were fashion experts, so they hired some of the industry’s top design and style teams to help them turn their vision into a reality. One of the most important people they brought on board was fashion expert Kimora Lee Simmons who had built her own Baby Phat line into a billion dollar business. Ressler and Goldenberg hired Simmons as JustFab’s president and creative director. They also brought in experienced businessman Josh Hannah as an investment partner. Together they turned JustFab into an online subscription fashion juggernaut with millions of members worldwide.


In 2013 Goldenberg, Ressler and the JustFab team joined with actress Kate Hudson to create Fabletics, an online subscription retailer offering women’s sportswear and accessories called “athleisure.” The company offers its members personalized outfits based on the previously expressed lifestyle and fashion preferences. The company was an instant hit and soon had millions of members worldwide waiting with baited breath each month for the clothing, shoes, jewelry and handbags the company offers.


The spectacular success of JustFab and Fabletics are further proof of the vision and talent of the dynamic duo of Adam Goldenberg and Don Ressler. Together they’ve generated billions of dollars in sales and made millions of consumers happy.  The timeline of Don Ressler’s career on CrunchBase is  perfect example of where his career has gone from it’s humble beginnings.