Tidal is an upstart competitor in the online streaming industry, battling against giants like iTunes and Google Play Music. Despite the company’s best efforts, they weren’t as successful as the leaders of the company wanted it to be. That all changed when Desiree Perez entered the scene. Desiree, also known as Dez, quickly established exclusive record contracts with some of the top musicians in the industry which drastically increased the appeal and public awareness of what Tidal had to offer.
Among the top talent that Desiree Perez signed exclusive contracts with was Kanye West, Beyoncé, Rihanna, and T.I. The Kanye West signing proved especially prophetic on Dez’s part as right after his album dropped Tidal acquired an additional million trial members and its highest spot ever on the iTunes Store ratings.
Dez Perez has a reputation as an extremely tough negotiator as well as somebody that can quickly crunch number in her head as she negotiates deals. She earned the moniker of being a “Babe Ruthless” which was given to her by Cookie. Follow Dez on her tumblr.com page.
The Hova Circle of Influence is a big influence in the music industry. This group is made up of Dez, her husband Jay Brown, as well as Chaka Pilgrim, Jana Fleischman, and TyTy Smith. This group runs Roc Nation as well as all of its various subsidiaries. More on crunchbase.com.
Dez Perez is also credited as a producer for a number of tours, including the 2014 “On the Run Tour: Beyonce and Jay Z” as well as the “Change: The LifeParticle Effect”. She has also been notable for managing the details of Beyoncé’s Formation tour as well as the person that completed the deal between Rihanna and Samsung. Everything said about Dez Perez speaks to her being a force of nature who can complete deals and get things done.