Dez Perez Helps Tidal In Competitive Streaming World

The way that people are accessing their music library has changed over the years. Today millions of people are choosing one of several streaming options in the market. On of those options that has earned huge success and praise is Tidal. Desiree Perez, ROC Nation executive has worked direct to build Tidal into one of the major competitors in the streaming industry.

Over time, Dez Perez has proven she is more than qualified for her current important position. Dez Perez had a hand in major negotiations for the company including Beyoncé Formation stadium tour and Rihanna’s Samsung deal. Perez’s responsibilities include operation of the company, sections management, labeling operations as even publishing. Perhaps her most important role however is the operation and daily influence on Tidal.

Tidal was a company that many people thought Jay-Z simply would not be able to pull off. Dez Perez simply is the reason that he did. Perez has a great business sense that has been influential to the company. She has had a unique ability to keep people interested in what Tidal is doing next. She is not afraid to think about the future in streaming and what customers might want. Her work with projects from Artists like Kanye West and Beyonce prove this. Perez’s spontaneous nature has helped to keep Tidal ahead of its competitors. Refer to

Though building Tidal has been a challenge, Perez has persevered through the tough times. She has helped Jay-Z to see that artists that were connected with Tidal should go on big tours. This generates more interest from fans and keeps them drawn to the music. Tidal has a lot of success with releasing singles or even deluxe albums unavailable on other streaming services. Under Perez’s guidance Tidal has also earned a reputation as providing more money to artists than other services. Trying to stream music from Prince? You will only find it on Tidal, a service he felt was much more fair than other services.  Go to for more updates.

Dez Perez is helping Tidal to become among the best in the streaming world. Her influence and direction make it clear, that Tidal would not be where it is today without her contributions.

Norka Luque Has the Drive to Push Herself to Stardom

The reason that some artists are successful while others are not has much to do with their drive behind the artist. The right producers and songwriters can be in place, but if there is no drive within the artist the music will fail to be impactful. This is certainly the case with Norka Luque. She is an artist that has become a real professional. She knows how to build up momentum and take her songs to the next level.

When she released “Milagro” this could have easily become a single that did not break outside of the Latin charts. After all, Norka is an artist that is from Venezuela. She didn’t have an American sound or any type of rooms in America. This has changed over time though because she has managed to remix the single and enter the salsa, dance and techno charts. This is not an accident. Norka Luque presented the track in such great style. She has managed to give the track a new life several times over because she has been able to promote the track to the mainstream.

This is what people that are driven will do. They push their music in a way that makes people take notice of what they are doing. There is never a time when Norka is not promoting music. She is pushing her music to new heights, and she really wants people around the world to become familiar with the music that she is creating. Emilio Estefan has certainly done that. He has helped her get the exposure that other artists like his wife Gloria Estefan were getting in the early days of her career. Gloria would become a major force in the industry. She would motivate other Latin artists and get recognition on Latin charts, but she also became the artist that would crossover into American charts and gain success.

She can sing, but she loves to cook as well. She is also interested in fashion. Her drive for music is what has given her the ability to make things come to life. Luque has become the artist that has been willing to promote herself. She has been driven to become a crossover artist that can totally shake things up.