Desiree Perez may not be a household name but she is the driving force behind many of Jay-Z’s ventures and most currently, of Roc Nation.
Des Perez, as she is more commonly known, started working with Jay-Z twenty years ago. Des works as a producer and number cruncher behind the scenes. Despite not being well known to the general public, music lovers owe her thanks for her tough negotiations and rapid-fire number crunching.
Desiree Perez is credited with negotiating Beyoncé’s Formation tour as well as Rihanna’s Samsung deal. She was also the producer for Beyoncé and Jay-Z’s On the Run Tour. More on prettymanprettyman.com. In fact, Des Perez has managed to make herself so invaluable to Jay-Z’s empire that she is part of his Hova Circle of Influence. This circle includes important people like Chaka Pilgrim, Jay Brown, and Desiree’s own husband “OG” Juan Perez. Being in this circle means she has direct say in management, label operations, and publishing. This influence doesn’t just stop at Roc Nation but continues in many other Jay-Z founded ventures.
Currently, Des and Jay-Z have been renegotiating their contract with Live Nation. Ten years ago, Live Nation bought a stake in Roc Nation. This contract is at last coming to an end and while Live Nation is interested in continuing the relationship for tour bookings, they are stepping back from recorded-music artistry. This means Jay-Z could buy out those stakes or sell them to another. If he does sell, he could potentially partner with UMG which would open up Roc Nation to many talented artists including Taylor Swift, Mariah Carey, and Adele. Businessinsider.in offers related article for the reader.
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This is of course where Desiree Perez and her skills come in handy. The pair were scene leaving UMG which could signify a lean towards a deal with the record label. Continue reading on saltylens.com.
Additional article on http://www.apple.com/music/